To be able to introduce its brand to its target community, every business has no choice but to turn to advertise. Good content, for example, is effective in introducing a business, but they are not enough. The progress that advertising can make in the process of making a brand famous benefits from many details. However, advertisements have appeared in various formats from the past to the present, and all of these models are changed over time. “Advertising teasers” are among the advertising methods that were very popular when they appeared in the media. To be able to display different content to the viewers, the designers of advertising teasers use a combination of stop motion techniques in advertising teasers.
Promotional teasers can appear in video and video formats on their own, although we know most teasers in their video format. In the video format, a special scenario and strategy are considered and it is directed by a special tool. For some time now, experts have been using stop motion in advertising teasers, and by introducing the technique to the teaser format, they have been able to increase their audience.
In the following, we will have a brief look at the concept of advertising teasers and stop-motion, and then we would examine the effect of the presence of stop-motion in teasers.
Advertising Teasers and Stop Motion
As we mentioned, advertising teasers are a type of advertising that is displayed to the audience in video, photo, etc. formats. However, Promotional teasers (pre-launch campaigns) usually do not showcase the product; and to arouse the audience’s curiosity and to create a sense of anticipation for the introduction of new products and services, they only give a general and not a very clear description of the product. Stop motions are usually defined in comparison to motion graphics.
In a general definition, one would say that motion graphics are the advertising aspect, and the stop motion technique is mostly used in making animations. By this definition, it does not mean that stop motions never appear in the ads. As mentioned, the effect of using stop motion in advertising teasers is not something that can be easily bypassed.
Stop Motion in Advertising Teasers
Video ads can be divided into two categories: Short ads without storytelling and longer ads with storytelling. We may probably put advertising stop motions in the second category, since stop motion, as mentioned, is mostly used in animations and therefore benefits the capacity to accept storytelling. Advertising teasers usually fall into the second category of video advertising. They last longer than other video ads, which is why we usually use the word “directing” when making a teaser. We often see storytelling in teasers that arise to engage the audience. However, in general, using a storytelling element in advertising can set your ad apart from its competitors. The human mind shows more interest in fictional subjects; that’s why the developers of advertising teasers using the stop motion technique. Stop-motions may be better able to convey a sense of story to the audience due to the use of animation, and that is why the simultaneous use of the two techniques has become very popular.
Concluding Remarks
One of the new methods in advertising is the combination of different techniques. Today, not only do business owners compete with each other to attract customers but also advertising companies have to work harder to attract more and more clients than in the past. In advertising, we can say that “creativity” and “innovation” play the first role. The advent of stop motion in advertising teasers was also one of the most innovative ideas that were welcomed, and today most advertising agencies use the technique to create advertising teasers.