Have you ever noticed the things we may have encountered every day? For example, advertising SMS that are sent for you is the first examples of mobile marketing. Responsive web sites and applications installed on your smart phones are the next examples of mobile marketing. But, what made mobile marketing become this popular among business owners?
In first years that smart phones hadn’t entered the market, advertising SMS were the only channel of mobile marketing. Maybe at that time they didn’t even popular, because most of the people hadn’t use mobile phones, yet. Non smart phones had a simple operating system that was usable only for speaking and sending SMS. They didn’t connect to the Internet or wifi and applications couldn’t be installed on them. so you could see those phones in people’s hand just in some necessary cases.
But smart phones have changed lives of people in all societies. Being able to connect to the Internet was one of the most effective reasons. Before, maybe because smart phones were newly introduced and most people still used their old ones, if they need to search about something, they use their PCs or laptops more. But, as the use of smart phones becomes more widespread, no one bothers to turn on their computers and laptops and only with a few movements, he enters the world wide web through his own mobile phone. So we understand that with the entry of smart phones, because of easy user experience and easy Internet reach, the concept of mobile marketing has become more and more popular.
After google understood the increasing rate of using smart phones, it decided to introduce another ranking factor for web sites, and that was web sites’ responsiveness. Nowadays the rate of searching through mobile phones is more than searching through PCs. So, if someone needs to but his necessities, he most likely searches in his phone, first.
Before, that the mobile marketing phenomena was still new, if you entered a web site with your phone, you probably saw messed up pages. Because at that time, the issue of website page responsiveness had not yet been raised. So even Google’s crawling bots had to work harder to get rid of so-called non-mobile friendly websites because of the changes that were taking place. This was the beginning of the digital world’s changing.
And so the digital world. Today’s digital world is different from what we used to know in last month, last year and years before. This, shows the dynamisms of the digital world that have been updating constantly and even introducing new inventions to the market. But where is the share of mobile marketing here?
In addition to increase marketing through different websites because of smart phones connection to the Internet, then it was apps turn to make their place in digital marketing. After advertising SMS and responsive web sites, now that the mobile marketing’s market was boosted and competition was floating in it, applications entered and made an eye catching change in the digital world.
One of the advantages of using mobile marketing is that it costs much less than the classic marketing. For example, an advertise in social networks costs less than an advertise in TV or radio, indeed, and also you can save more money, too. So, social networks opened a new door to mobile marketing that attracted so many people.
You may be interested to know the percentage of start-up businesses entering the market has significantly improved compared to the years before social media became a trend. Only on Instagram, a very large number of business pages are created daily. As the demand for such pages grows day by day, the companies that supply these networks are working harder to upgrade and update them. And this is another proof of the vital impact of mobile marketing for the world of technology and digital.
If you want your business to come to a dead end in the not too distant future, yes you can ignore mobile marketing! Smartphones are an integral part of modern life. You can’t ignore the impact of mobile in any way. Many of your potential customers spend hours on the Internet, social networks and working with various applications. If you do not invest in marketing in this area and do not get into it, the bad news is that your customers will be attracted by people who understand the importance of mobile marketing.
With mobile marketing, you can challenge and engage your customer, raise awareness of your brand, and open a new channel for your marketing and information. Also, never underestimate the impact of text messages. According to statistics, 96% of smartphone users use SMS. This statistic is very high and can hardly be ignored. Remember that promotional text messages are so valuable in mobile marketing that they have been used by various advertising agencies from the past to the present.
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